• 05/09/2012
  • |     BB

Ecover Creates World’s Largest Green Cleaning Company

Pioneering cleaning brand Ecover announces creation of the world’s largest green cleaning product company with the acquisition of San Francisco-based Method.

Trefwoorden: #ecover, #malmberg, #method, #milieu, #Philip Malmberg

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( Foto: Method, founders Adam Lowry and Eric Ryan )

ENGINEERINGNET.EU -- The Belgian cleantech company Ecover has joined forces with the U.S.-based Method, a well know brand in the US within the home, fabric and personal care categories.

Ecover and Method are both deeply rooted in the use of plant-based and sustainable ingredients. The combined product range and global distribution reach will ensure that there is a worldwide platform for both brands, both companies state in an official press release.

There will also be a combined approach towards innovation and R&D, an aspect that both companies feel hugely passionate about as it underpins the very foundations of their brands.

Both companies now have an extended distribution network spanning Europe, US, Asia and Australia at their disposal. Collectively delivering sales of $200m and employing around 300 staff, Ecover and Method will continue as separate brands.

Drew Fraser, Method CEO: “This is a very exciting milestone in Method’s 11-year history, and we are thrilled to be partnering with Ecover to bring even more consumers into the green cleaning market."

Financial details were not revealed.

Ecoverwas founded in Belgium in 1979, long before words like ‘sustainability’ and ‘eco-friendly’ were being used, by a team of highly motivated eco-pioneers, who had sufficient proof to show that phosphates, a common ingredient used in laundry and dishwasher products, were polluting water systems. In 2012, Ecover has 35 different products distributed in 40 countries.
Method is a successful brand in the US within the home, fabric and personal care categories. Method, founded by Adam Lowry and Eric Ryan in 2001, has been recognised as a truly inspirational company resulting in it being named the seventh-fastest growing privately-held company in the US by Inc.500.