ENGINEERINGNET.EU -- Approximately 84 million European households have satellite (Direct-to-Home, DTH) as their primary TV reception mode, an increase of 22 percent over the last four years.
In the same period, terrestrial TV lost nearly 16 million homes, while cable TV lost over 2 million. IPTV - the TV distribution over tele-communication networks in IP format - has grown from a very low level to some 16 million households.
These are the results of the year-end Satellite Monitor that SES presents annually and that is based on primary research in 35 European and North African countries.
The study is based on more than 62,000 interviews, conducted by leading market research institutes under the lead of TNS Infratest, Germany.
The main growth markets for satellite in 2011 were the UK, Germany, Ukraine, Poland and Italy. The main growth drivers are the development of digital reception and High Definition (HD).
Satellite today is the leading digital infrastructure, reaching nearly 44 percent of all 186 million digital TV homes in Europe. The digitalisation rate of satellite is 97 percent, compared to 70 percent in terrestrial reception and 48 percent in cable.
(picture: SES)
BACKGROUNDER
SES is a world-leading satellite operator with a fleet of 50 geostationary satellites. The company provides satellite communications services to broadcasters, content and internet service providers, mobile and fixed network operators and business and governmental organisations worldwide.
